Limerston Capital Partners investment in Village Bakery creates 115 new jobs


Limerston Capital LLP have announced the investment by Limerston Capital Partners I, L.P. in Village Bakery.

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Following the investment by Limerston Capital, Village Bakery is set to complete major expansion plans which will lead to the creation of 115 new jobs.

Based in Wrexham in North Wales, Village Bakery is a provider of premium private label and gluten free baked goods to national and local retailers.

The business currently operates across four adjacent facilities focussed on different product categories.

As part of the new investment by Limerston Capital, the company will complete a new state-of-the-art facility (Ash Road) expected to open in August 2021.

The Founders/management will retain a significant shareholding as part of the transaction and together with Limerston Capital will work on an ambitious plan to accelerate the organic growth of the business.

James Paget, a Limerston Capital Founding Partner, said: “We are delighted to partner with Robin and Christien Jones and will be supporting them as they continue to invest in Wrexham, recruit more people locally and establish Village Bakery as a centre of baking excellence and innovation. From our first visits to Wrexham, it was clear that Village Bakery was not only already producing the highest quality baked goods but had a clear vision to expand capacity and reach new customers. The resilience of the staff and management and the commendable commitment of key customers in the aftermath of the fire evidenced Village Bakery as a brand of genuine quality in an exceptionally competitive sector.”.

Robin Jones, Managing Director of Village Bakery said “The Village Bakery is on an upward trajectory of growth. Our Baking Academy and Innovation Centre are central to our plans going forward and our partnership with Limerston Capital will help us build on our solid foundations for future growth. Partnering with Limerston Capital allowed us to secure the means to fund future growth. We are doing really well at the moment and our products are in great demand. This investment will help us realise our potential.”

Limerston Capital was advised by KPMG LLP, CMS Cameron McKenna Nabarro Olswang and Food Strategy Associates. Simpson Thacher & Bartlett LLP advised Limerston Capital on the financing.

The Village Bakery founders, selling shareholders and management were advised by PricewaterhouseCoopers and by DWF Group plc.

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