LivingBridge buys majority stake in Jungle Creations
UK-based mid-market private equity investors, Livingbridge, announced today that they have invested in social media publishing business Jungle Creations. The investment was made through Livingbridge’s Enterprise 3 fund, which invests in fast-growth SMEs.
Founded in 2014 by Jamie Bolding and led by Co-CEOs Melissa Chapman and Nat Poulter, London-based Jungle Creations creates, produces, and distributes content across seven media brands, which include Twisted, VT, Four Nine, Craft Factory, Level Fitness, Lovimals and Blue Crate.
The company’s content is primarily distributed through social media platforms including Facebook, Snapchat, TikTok, Instagram and YouTube, whilst its branded content arm ‘Jungle Studios’ produces campaigns for clients including Bailey’s, GSK, Mondelez and Waze.
Jungle has seen rapid growth in recent years. In 2020 the company generated revenues of £19.3M and an EBITDA of £2.5M whilst this year, Jungle is on track to generate revenues of £30M and profits of £5.5M, the highest in its history.
Livingbridge’s investment will support Jungle in fuelling its growth strategy, including the launch of new brands, increased content output for existing brands and internationalisation.
Melissa Chapman, Co-CEO at Jungle Creations said: “We are thrilled to have partnered with Livingbridge, a company with extensive experience in helping businesses scale.”
Nat Poulter, Co-CEO at Jungle Creations, added: “They have shown great passion for our business model and understand how well positioned we are to capitalise on this industry that’s on the rise. We believe that together we will continue to provide high quality content to our viewers whilst we embark on the next stage of our growth journey.”
Founder of Jungle Creations, Jamie Bolding, commented: “It’s been a whirlwind seven years that has seen such incredible growth for Jungle. I’m so proud of everything the team has been able to achieve but this marks only the start of an even more exciting journey for the business. I can’t wait to see the continued phenomenal work and growth that has and will always be down to people within the business”.
Vernan Richards, Associate Director at Livingbridge, said: “Jungle has demonstrated a consistent ability to create content that resonates with a large audience globally across multiple social platforms and verticals. In the current landscape, access to these audiences has become a valuable commodity for brands as they seek to target Gen Z and Millennial audiences.
“Jungle is ideally positioned to take advantage of positive market tailwinds, and we look forward to working with Nat Poulter and Melissa Chapman to cement its role as a scalable and market leading business.”