London-based global fashion software company raises £4.75m

Funding | South East | Technology

Fashion software company Unmade has announced a new funding round of £4.75m. Octopus Ventures is the lead investor, with additional funds coming from MMC Ventures, Felix Capital and existing investors.

The financing will be used to fund Unmade’s continued global expansion and development of its technology, as well as improvements in serving existing customers. Unmade plans to grow its team both in Europe and the US.

Unmade has seen considerable growth this year with new customers and the expansion of its London based team. Since the last investment round, Unmade’s technology has developed to offer print customisation alongside its knitwear solution and its first team wear customer, Rapha Custom. The revolutionary team wear solution was launched in March 2019 with great success.

Founded by Hal Watts, Kirsty Emery-Laws and Ben Alun-Jones, Unmade was started with the mission to reimagine both the design and manufacturing processes within the fashion industry, so brands only make what is actually sold, in support of a sustainable, ethical economy. Unmade is driving innovation through an end-to-end digital solution for on-demand production at scale, delivering customisation, team-wear and micro-fulfilment.

Zoe Chambers, Future of Industry lead, Octopus Ventures, commented: “With fashion brands and consumers increasingly conscious of wastage and un-sold stock arising from mass production and mass consumption in the fashion industry,  Unmade is showing itself to be a pioneer, delivering much-needed disruption in the industry by using technology to offer demand-driven manufacturing.

“Unmade has already seen rapid growth this year, with its recent teamwear launch proving a resounding success, and we expect to see this continue as the company further develops its on-demand supply chain offering. We are delighted to be joining Unmade at such a crucial time in its journey and look forward to working with this fantastic team.”

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