London recipe kit service receives over £28 million investment


London-based meal recipe kit service, Gousto, have raised an additional £28.5 million from some of its existing, as well as new financial backers.

Some of the investors in this round of funding include the like sof BGF Ventures, Hargreave Hale and Angel CoFund.

Gousto was founded in 2012 and to this date, it has raise over £56 million through various funding means and will use the money to improve its propriety technology and expand its team.

The company provides individuals with the ingredients to provide healthy meals, that also reduce household waste.

Timo Boldt, CEO and founder of Gousto, said: “Our commitment to technology has seen us create a leading value proposition, driving customer satisfaction levels 56%  higher than the UK’s leading supermarket. Over the next year, we’ll win even more of the 1 billion meals eaten in the UK, by prioritising investment in AI and automation to ‘wow’ customers.

“New funding allows us to continue transforming the grocery market and supporting the British economy with the creation of new jobs, with our headcount expected to increase two-fold over the next few years.”