Following Lonely Planet’s recent acquisition of TRILL Travel, the leading travel media brand has rolled out its reinvigorated online platforms.
Lonely Planet’s online offering is supported by the customised technology developed in partnership with Acquia.
Acquia’s software has been designed to equip Lonely Planet with the most seamless and user friendly travel website seen by the industry to date. Lonely Planet has introduced streamlined navigation capabilities for travel discovery, inspiration, and trip planning by offering quality content shared in a highly personalised way.
Lonely Planet’s CEO & President, Luis Cabrera, said: “By deciding to work with Acquia, Lonely Planet has the freedom to continue advancing its technology, features and experiences, making one of the most transformative impacts on the digital travel industry from a user perspective.”
Lynne Capozzi, CMO of Acquia, said: “Lonely Planet recognises the value of putting the right technology in place to provide the best digital experience for their customers.”
With content and customer at the core of Lonely Planet’s focus, this new technology encourages engagement, conversion and loyalty. Building visitor profiles with data, delivering personalised website content and leveraging custom, hyper-targeted experiences are a few of the partnership’s benefits.
Luis Cabrera added: “We are highly focused on offering not only the best content for our travellers, but the best place for that content to be accessed and experienced. We recognise that travel needs change from person to person, moment to moment.
“This approach will allow us to go where no other travel brand can go.”