Longines and Ascot Racecourse sign official partnership

Leisure & Tourism | South East
Ascot Racecourse

Longines, the luxury Swiss watch brand, has signed a new agreement to continue as the official partner at Ascot Racecourse. This continues the long-standing relationship, which began in 2007.

This will include use of the Longines logo on the Grandstand and permanent on-course and off-course branding, throughout the racing calendar.

As part of the agreement, Longines will have a day at Royal Ascot where their brand is given an elevated profile, which includes stalls branding. The official day on which this will operate for Longines will be Wednesday.

Longines will continue as ‘The Official Watch of Royal Ascot’, supplying timepieces to winning connections of any horse breaking a track record over the Flat racing season, as well as enjoying several individual race sponsorships, including the Group 3 Longines Sagaro Stakes in May, won by HM The Queen’s Estimate in 2013 on route to her victory in the Gold Cup at the Royal Meeting.

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