Lotus has announced that Marcus Blake has joined the iconic British sports car company as commercial director responsible for all sales, marketing and aftersales activities for Lotus Cars worldwide.
Marcus joins at a very important time for the Norfolk-based business, which, under Geely and Etika ownership is embarking upon a period of investment and product development to enable Lotus to reach its full potential in the rapidly changing automotive industry.
Prior to joining Lotus, Marcus held a number of global commercial roles at Aston Martin, most recently that of Global Marketing Director for Aston Martin.
Feng Qingfeng, Chief Executive Officer of Group Lotus plc said: “With extensive global experience leading sales, marketing, aftersales and dealer development, Marcus will help drive forward our exciting plans for Lotus in the future. We plan to grow our business through a global footprint of highly professional dealers, ahead of the introduction of high performance, innovative Lotus sports cars that will further grow this legendary brand.”
Marcus Blake commented: “I am delighted to be joining Lotus at this pivotal time. I have long been an admirer of the achievements of Lotus over the years, from the extensive motorsport victories through to the peerless drivers’ cars produced today. I look forward to bringing my experience to Lotus to help grow this distinctive and iconic British brand for the future.”