Major brands who took unusual routes to market

Building a brand

It may surprise you how some of the world’s most recognisable and celebrated brands came to market.

Some rose out of political uncertainty, while others were sold into completely different markets before being changed to the product we know today.

Below, Ablrate have found nine businesses that made an unusual route to become one of the established brands within their sector.

FANTA

LUCOZADE

FRISBEE

7 UP

COKE COLA

WD-40

PLAY-DOH

NOKIA

SAMSUNG

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