Manchester City have agreed a new partnership with prominent Korean gaming company, Nexon.
The new deal sees Nexon come on board as the Premier League champion’s official EA SPORTS FIFA Online gaming partner in South Korea.
Nexon has worked alongside Electronic Arts to develop the highly successful free-to-play online multiplayer FIFA Online game, and will soon be launching various events for Korean football fans and EA SPORTS FIFA Online 4 players in partnership.
The agreement will also see City work with Nexon to expand the in-game content of FIFA Online 4, whilst Korean fans can enjoy official tours of the Etihad Stadium and a variety of in-country matchday screening events.
Senior VP of Partnerships at City Football Group, Damian Willoughby said: “We are delighted to announce this partnership and welcome Nexon to the City family. Nexon is a worldwide leader in free-to-play games that shares our commitment in providing innovative and immersive experiences for a global audience.
“FIFA Online is one of Nexon’s most successful titles and one of the most recognised titles in Asia, boasting a passionate community of online users. Through this partnership, we look forward to engaging with FIFA online users in Korea and enhancing the game they love by developing in-game experiences and digital content.
“We are also delighted to be extending our footprint in Korea, an important market for Manchester City, and doing so with a partner who will help us to further engage with our fans here.”
Jeonghun Lee, the CEO of Nexon, added: “It’s a great honour to work shoulder to shoulder with one of the Premier League’s leading football clubs, and I hope our partnership will diversify both the online and offline football experience for FIFA Online 4 players.”