The Couture Club, which until last month had a total of two stores, in the north of England, has expanded to London.
The co-founders started their business in 2015 with an initial investment of £5,000 – and now – have set-up shop inside a sought-after unit at London’s Westfield Stratford City shopping centre.
After continued year-on-year growth entrepreneurs Ross Worswick and Scott Shashua say they want to continue to buck the national trend by opening High Street stores.
Their new pop-up store, in East London, opened at the end of August and means the Manchester-based company has created 23 jobs, bringing their total number of staff from 70 to 93.
The Westfield store has opened as a two-year pop-up shop, with an option to extend the deal afterwards.
Explaining the investment in physical stores, co-founder Mr Shashua, 31, said: “We learn an awful lot from physically seeing who shops our brand, right in front of us, because we can target that person and create products specifically for them.
“Instagram will tell you the gender, location and age ranges of the customers shopping with you – but we want that picture of who it is, from each area.
“And we take inspiration from them, because we’ll see our customers wearing our clothes different ways as well, and it influences our design process.
“Our London store is already doing really well and we couldn’t be happier with the public’s response to the opening.”
With two other shops in Manchester and Newcastle – and exclusive endorsement deals with celebrities – the entrepreneurs have set their sights on continuing their investment in the British High Street and opening more stores nationally.
They have plans to open stores in Birmingham, Glasgow and either Leeds or Sheffield – as well as internationally.