Manchester VR company to install cinematic pods in major US attractions


Manchester-based Immotion Group is set to install VR cinematic pods at two major US attractions. The new pods follow the success of Immotion’s Blue Ocean Series.

Mote Marine Laboratory in Sarasota, Florida, and Santa Barbara Zoo have contracted Immotion’s VR pods. Mote is one of the oldest aquariums in the US and welcomes 344,000 annual visitors. Santa Barbara houses over 500 animals with circa 500,000 guests per annum and marks Immotion’s first deployment in a zoo.

These new additions join several other aquariums, including OdySea in Scottsdale, Arizona; The Maritime Aquarium in Norwalk, Connecticut; Merlin Entertainments SeaLife centres in Sydney and Melbourne; and SeaLife in Oberhausen, Germany.

Rod Findley, Group Commercial Director said: “We continue to hone our aquatic offering. Our latest experience, ‘Swimming with Sharks’ filmed in the Bahamas, will be released shortly plus we have two more subsea CGI experiences being loaded on to our cinematic pods this month. Initial customer feedback has been overwhelmingly positive, with very encouraging early trading across all the aquatic centres.

“As we develop our business model, we will focus more of our efforts on perfecting our VR cinema pods for high footfall destination locations such as Aquatic Centres and zoos. Our experiential content has quickly become renowned for its immersive quality and realism.

“Our concession model offers a compelling and flexible opportunity for high traffic ‘edutainment’ destinations, such as aquariums, zoos and science centres. We believe this is a global opportunity and will be putting considerable focus into growing the installed base and developing our offering over the coming months.”

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