One of the UK’s leading home improvement companies, SEH BAC has won the Promotional Campaign of the Year Award at the G Awards, held at the Hilton Hotel, Park Lane in London.
The company, which has 16 outlets teamed up with the well-known agency Purplex Marketing, to overhaul their advertising and marketing strategy as part of a long-term business plan.
The agency revamped the SEH BAC website, SEO, PPC and social media strategy, resulting in a dramatic increase in website traffic, millions of impressions, and thousands of qualified website sales leads.
Purplex also managed a high-profile advertising campaign across radio and local press, and developed a new PR strategy to strengthen SEH BAC’s brand and reputation. This included working with local community groups, sponsorship deals, and the opening of a landmark ‘Centre of Excellence’ show centre, supported by TV presenter Dom Littlewood.
Norman Hornigold, SEH BAC sales and marketing director, commented: “We are absolutely delighted to win this prestigious award. The Purplex team are a pleasure to work with and have really stepped up to the mark, combining proven traditional marketing strategies with the latest digital technologies to deliver outstanding results.”
Purplex has dedicated teams that specialise in B2B and B2C public relations, social media and digital marketing. It also has a creative department providing expert graphic design and advertising, video production and photography.