Maserati GB has announced a new partnership with Harlequins, to become the official automotive partner of the historic London rugby club.
The partnership brings together two performance-driven, iconic brands that share an entrepreneurial spirit, whilst being synonymous with style and heritage.
As well as offering the opportunity to bring the brand to life on match days at The Stoop, and at Twickenham for the ‘Big Game’, it will also provide the opportunity for Maserati and Harlequins to work together to curate an ongoing stream of exciting fan experiences.
This new rugby involvement builds upon Maserati’s other sporting ventures in polo, sailing and cycling and aligns with the marque’s ongoing expansion plans, entering into new segments and offering an ever greater luxury model range.
Commenting on the new partnership, Mike Biscoe, General Manager, Maserati GB said: “We are delighted to announce this partnership with Harlequins. It is a hugely evocative club brand recognised across the globe, and one with extremely similar attributes to Maserati.
“We like to think differently too, so we look forward to seeing where our shared approach leads and having some fun whilst showcasing our range to the club and its fans.”
Ned Wills, Harlequins’ Commercial Director, said: “Maserati is a wonderful partnership for the Club because of our shared values and goals. At Harlequins we bring the spirit of innovation, ambition, passion and courage to everything we do.
“Like Maserati we have a strong heritage but are continuously looking to improve. This will be a great partnership with a lot of entertaining and exciting times ahead for both Harlequins and Maserati.”