Former Maserati Europe Marketing Director, Mike Biscoe, has been appointed General Manager, Maserati Great Britain with immediate effect.
Biscoe returns to the UK following more than five years at Maserati’s head office in Modena, Italy, where he undertook various senior roles for the brand.
His 28 years in the automotive industry have included various product, marketing and communications roles at Alfa Romeo and Fiat both in the UK and Internationally.
He holds a Bachelor of Science degree in Mathematics and gained a Postgraduate Diploma in Marketing Management at the Liverpool Business School.
Biscoe will be supported in the UK market by Andrew Pilkington, Head of Sales whose area of responsibility now includes Fleet, Business Sales & Remarketing. James Cowan continues to have responsibility for Marketing and Anna Angelini continues to have responsibility for External Communications.