A partnership between Mastercard and the renowned Goodwood Festival of Speed has been extended following a successful first four years.
Mastercard has sponsored the event – dubbed ‘the largest motoring garden party in the world’ – since 2015, and has this week agreed a new multi-year extension to that deal.
A spokesman said the agreement builds on Mastercard’s four years as Presenting Partner for the world’s greatest celebration of motorsport, and reflects the brand’s continued commitment to connecting consumers with their passions.
The Festival of Speed is a unique summer weekend that brings together a heady mix of cars, stars and motorsport ‘royalty’ to create the largest car culture event in the world, held in the immaculate grounds of Goodwood House in West Sussex.
The Duke of Richmond, who founded the event in 1993, said: “I am delighted that Mastercard has made such a significant commitment to the future of the Festival of Speed.
“Mastercard has been a hugely supportive partner over the last four years and their renewal is a ringing endorsement not only of the Festival of Speed as an event, but also of motorsport as a forum to drive passion, engagement and to keep the automotive world relevant to our changing audience.
“Together with Mastercard, we enjoyed a record-breaking year in 2019 that saw our biggest-ever attendance, the automotive industry presented more new car launches and dynamic debuts than ever, the all-new Drift Arena was enormously popular and a new record time was set on the Hillclimb by Volkswagen’s all-electric I.D. R.
“I am sure that our 2020 event on July 9-12 will build from there and deliver still more fabulous entertainment.”
A key factor in the festival’s success has been its ability to not only embrace the best automotive heritage, but to also showcase its relevance to the future.
Next year’s event will see the FOS Future Lab, introduced in 2017, take the Festival of Speed into new territory with major interactive displays on the potential of 5G technology, space exploration, autonomous transport, robotics and future mobility.
Contactless payment specialist Mastercard will help fans make the most of the event by delivering unique cardholder access, plus Priceless experiences and competitions.
Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard, said: “At Mastercard, we believe experiences matter more than things, which is why we’re so excited to bring motorsport fans closer to the thrills and innovations on offer at Goodwood Festival of Speed.
“Whether you’re a vintage car enthusiast or devoted racing fan, this is the partnership to get your heart racing.”