Mazda UK has partnered with reviews provider Feefo to deploy their customer experience platform on the Mazda.co.uk website, ensuring that visitors to the site read opinions and consumer reviews from verified Mazda owners.
Feefo differs from other review sites because its invitation-only approach ensures it’s just genuine Mazda owners that can post reviews – real customers delivering their authentic thoughts on owning and driving a Mazda.
“We’ve always believed in the power of customer advocacy,” commented John Bache, Digital and Data Optimisation Manager, Mazda UK. Adding, “we wanted a partner that gave visitors to our site real assurance that the reviews they were reading were from verified owners, and Feefo is a well-established brand that gives us exactly that.”
Since the programme went live in May, Mazda UK has received over 1,000 certified reviews with 97 per cent of owners scoring their Mazda four or five stars, with an average score of 4.8 out of 5. “Purchasing a new car is an extremely well-considered purchase, so its vital we give as much information as we can to our customers. Alongside strong reviews from the media, endorsement from our customers is a powerful incentive to buy”, commented John Bache.