McLaren adds to European retail network with new Frankfurt operation

Growth | International | Retail | South East | Transport & Distribution

McLaren Automotive has expanded its motorsport retailer network with the appointment of McLaren Frankfurt in Europe.

This addition marks the third location in the region – alongside McLaren Glasgow and McLaren Zurich – and brings the total number of Official Motorsport Retailers within the McLaren Automotive retail network to 12 across seven countries. As with each of the other sites, McLaren Frankfurt will now expand its offering to include sales, servicing and dedicated customer support for McLaren motorsport products.

McLaren Frankfurt is one of three McLaren sites operated by the Dörr Group across Germany, and motorsport is a key part of the make-up of the entire business. The Dörr Group, which includes sites in Stuttgart and Munich, boasts more than 20 years of motorsport experience and a strong on-track pedigree, having run several successful racing teams that have campaigned throughout Europe.

McLaren Frankfurt joins McLaren Glasgow and McLaren Zurich as an official motorsport retailer within the McLaren Automotive retail network, providing servicing and support to private owners and customer teams running the highly-successful McLaren 570S GT4 and new-for-2019 720S GT3. Both models have already scored strong results on track this season, with 570S GT4 drivers currently leading the British GT Championship and Michelin PILOT Challenge in the USA, while the 720S GT3 scored its maiden European victory last month at the Hockenheim circuit.

Dan Walmsley, Motorsport Director, McLaren Automotive commented: “Motorsport pushes the performance levels of all competitors to the highest levels and is core to all activities within McLaren Automotive.The addition of McLaren Frankfurt as part of the official motorsport retailer network is an important step as we further strengthen the service offering to our customers globally, and I am pleased to welcome them to the network at this exciting time. This site is in a strategic and strong location to further improve the infrastructure and levels of support alongside the existing retailers to our customer base of track day enthusiasts and competitive customer teams.

“The official motorsport retailers are critical to the customer journey, as each team knows and fully understands their customer base better than anyone, and they are key to the transition from a customer who may have owned many McLaren roadcars, to one who is gaining the first experience of motorsport.”

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