McLaren announce partnership with TUMI
McLaren and TUMI, the international travel and lifestyle brand, today announced a new partnership which will see TUMI become the official luggage partner of McLaren including the race team McLaren Racing and luxury supercar company McLaren Automotive.
Since 1975, TUMI has built a foundation of innovation, functionality and durable design, with a focus on optimising the journeys of people around the world.
TUMI will provide McLaren with business and travel essentials and the pair plan to release a luggage collection in late 2020 that brings together the shared values of both brands.
Mike Flewitt, Chief Executive Officer, McLaren Automotive, said: “McLaren supercar owners the world-over value the experience of travel with a clear emphasis on performance, luxury and style. We see that echoed by TUMI who, like McLaren, pursue a like-minded focus on the innovative use of lightweight materials and optimised performance all brought together by a holistic design-led approach.”
Zak Brown, Chief Executive Officer, McLaren Racing continued: “Travel and lifestyle are central to the sport of Formula 1, so our new partnership with TUMI is perfect. Like McLaren, TUMI is constantly pursuing better in everything it does through optimisation and innovation. We’re delighted to welcome TUMI into our family of partners and to proudly represent the brand and its products around the globe.”
Rob Cooper, President, TUMI commented: “It’s an exciting step for TUMI to venture into this collaboration with McLaren. At TUMI, we pride ourselves on truly understanding our customers, as well as having the foresight to develop products that meet their evolving travel needs. We believe that partnering with McLaren to bring their cutting edge, lightweight technologies to a collaborative collection will support TUMI’s mission of providing high-performance solutions and innovative products that optimize the journey.”