Mediterranean children’s snack brand secures £50,000 investment

Food & Drink | Funding | North West

Macclesfield-based Tutto Bene World has secured a £50,000 investment as it aims to fill a gap in the children’s snack market with healthy Mediterranean inspired products.

The investment comes from NPIF – BFS & MSIF Microfinance  – a product fund managed by GC Business Finance in partnership with MSIF and part of the Northern Powerhouse Investment Fund (NPIF).

Owned by director Mike Williams, Tutto Bene World has created a new range of healthy Italian food and drink products designed specifically for toddlers and young children. The business will use the investment to create four new jobs in the first year of trading and to help fund product set-up, equipment and printing, food and drinks analysis and marketing costs.

Tutto Bene has a number of product lines are already in production including three flavours of organic mini grissini, Parmesan bites, Parmesan flakes and a range of Let’s Make It products, to get young children and families involved in cooking and preparing meals.

Tutto Bene director Mike Williams said: “Tutto Bene means ‘all good’ and that’s just what our new range is, with all our products sourced and manufactured in Italy using the best ingredients. Having established our brand and core range, we came to GC Business Finance at a crucial point in the development of the business. The NPIF funding we secured as a result enabled us to develop and get the range out to distributors quickly, something that has already paid dividends with Ocado coming on board to support us very quickly.

“We know that on average, Italians live around 18 months longer than their British counterparts; the Italian diet being thought to be one of the main reasons for this. With that in mind and knowing just how critical early years health is, our range is designed to help parents and carers to encourage their children to eat a healthier diet by giving them tasty, easy, nutritious and natural Italian products.”

Andy Nichols, senior loan manager at GCBF, added: “Mike has worked in the food industry for many years and becoming a parent inspired him to try to bring something different and better to the marketplace. Food authenticity and provenance have never been more important to consumers so we were proud to be able to support Mike and his team with the £50k funding he needed to get the Tutto Bene brand up and running.”

Tutto Bene World was referred to GC Business Finance by The Skills & Growth Company in Cheshire East.

The Northern Powerhouse Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.

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