MessageBird announces acquisition of 24sessions

MessageBird, a global omnichannel cloud communications platform, announces the acquisition of video-first customer engagement platform 24sessions.

The deal brings video into MessageBird’s already extensive omnichannel offering and represents another milestone in the company’s mission to transform the way businesses interact with their customers.

Amsterdam-based 24sessions allows companies to connect with customers in a single click via seamless and embedded mobile video interactions. While other enterprise video services require a consumer to join through their (mobile) app, 24sessions embeds directly onto a business’ website, allowing trusted, instant and effortless video interactions without any installations. The company has an extensive enterprise-grade customer base in the financial services industry and public sector, as it offers a secure, feature-rich solution for personal customer engagement at scale.

“Bringing a safe, secure and customizable video platform into the MessageBird family is the next step in our strategic journey and something we’re very excited about,” said Robert Vis, Founder & CEO of MessageBird. “Our portfolio of owned services already includes SMS, voice, email, OTT, social, live chat and push. The addition of 24sessions’ video platform gives us one of the world’s most comprehensive and powerful omnichannel offerings, and is consistent with our having end-to-end control of the stack in order to create magical experiences for our customers.”

“By joining forces with MessageBird, we’re making a leap forward in our mission to improve personal customer contact and turn it into a smooth digital experience, without losing the human touch,” said Rutger Teunissen, CEO of 24sessions. “Video has become a more embedded, instant, intelligent, and integrated part of the omnichannel customer experience. Together with MessageBird, we can continue to drive its power as one of the primary channels for high-value customer contact.”

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