Metaverse and NFT community Overeality partner with Real Madrid star Vinícius Júnior
Overeality, which aims to improve access to the digital economy for one and all, has partnered with Brazilian football superstar Vinícius Júnior for a strategic partnership that will include a series of exclusive NFT drops on the platform.
The partnership is one of the first to be made public, with several other big-name deals in the works set to be announced soon. Overeality will be collaborating with Vini Jr. to mint, market, and sell four NFT drops featuring his likeness, with autographed memorabilia to be given away to select token holders.
Overeality recently launched as an all-new curated metaverse and NFT community that wants to encourage those sitting on the digital economy sidelines to actively participate and explore. To advance this goal, Overeality has created the decentralized blockchain for the future of fan economies, a fan-driven marketplace that allows creators to launch their works to the community, who in turn have a say in what they want to see produced, making each token holder a decision-maker in the governance process.
NFTs have skyrocketed in popularity in the last few years, but participation in the nascent asset class remains out of reach for many who consider it too technically complex or expensive to take part. Rather than putting up walls, Overeality’s blockchain wants to open doors to the digital economy, encouraging users to join communities and try out new tokens geared towards their favorite athletes, musicians, and celebrities.
As the metaverse gains prominence, the physical and virtual worlds are closer together than ever before. One of Overeality’s greatest ambitions is also to cultivate unique individual NFT cultures within the metaverse, shepherding the cultural hallmarks and iconic brands from physical reality into virtual realms.