MG Motor UK appoints WLMG Marylebone to strengthen position in London
MG Motor UK has increased its footprint in London with the opening of WLMG Marylebone. Located at MG’s London office, the launch of the new showroom serves customers in the West End of the capital and is a key addition to the brand’s nationwide dealer network.
The latest dealership opening aligns with MG’s long-term growth strategy, as the brand seeks to establish itself as a strong competitor in the UK market. The new site joins the fast-growing MG dealer network, taking the total count to 91 dealers across the country.
To support the new dealership, WLMG simultaneously launched its first MG aftersales centre in Ruislip, which incorporates a workshop and is staffed by a team of experienced technicians to carry out maintenance of all MG products.
Neal Benstead, Managing Director at WLMG, said: “MG is a new brand for the group, and we are extremely excited to begin our partnership. Particularly attractive to us is the brand’s strong investment in future products and electrification, crystallised by the upcoming launch of the new MG ZS Electric later this year. MG has a bright future and we want to be part of this exciting journey.”
David Allington, Network Development Manager at MG Motor UK, said: “We are always delighted to welcome new members like WLMG to the MG family. Our product portfolio offers excellent value for money, reflected in the continuous interest that we’ve seen from prospective dealership partners across the country. The new dealership, together with the aftersales centre in Ruislip, will expand our brand presence in the capital while increasing our ability to serve our ever-growing customer base.”