MG Motor UK has announced its sixth dealership appointment in 2019 with the opening of Unity Coventry.
The new franchise takes the total number of MG Motor dealers to 90 across the UK. MG Motor’s current growth strategy aims for a UK network of 120 franchises by the end of 2020.
Elliott Cartwright, Dealer Principal at Unity Coventry, said: “We are completely new to the brand and this is the first MG site in our family-owned franchise at Unity Coventry. MG has become synonymous with offering exceptionally good value-for-money products and we are tremendously excited about the future brand plans for this iconic British brand.”
David Allington, Network Development Manager at MG Motor UK, said: “Franchised dealers are crucial in supporting MG’s brand expansion and providing our customers with a personalised level of service in sales and aftersales. This new franchise enables us to increase our footprint in the West Midlands and reach an ever-growing number of customers who are looking for a range of cars and support services that offer true overall value.”
The Unity Coventry facility consists of a showroom and a large, seven-bay workshop.