MINI Plant Oxford has received a top visitor attraction award from the official national tourism agency for England.
The plant, which builds more than 1,000 MINIs each day, has been recognised by VisitEngland with a ‘Best Told Story Accolade’ for its factory tour, which gives visitors a behind the scenes look at how this iconic British car is made.
Introduced by VisitEngland in 2014, the accolades are available to attractions that are part of the Visitor Attraction Quality Scheme and are allocated through a scoring system based on an annual unannounced assessment.
They recognise attractions that ‘go the extra mile to provide a high quality day out.’
With a dedicated team of tour guides, MINI Plant Oxford welcomed well over 21,000 visitors from all over the world last year to see how a new car is built here every 67 seconds.
The VisitEngland accolade builds on the TripAdvisor ‘Certificate of Excellence’ awarded to the team in September.
Frank Bachmann, Managing Director of MINI Plant Oxford, said: “We’re privileged to welcome so many people to get a closer look at how MINIs are made and our tour guides and staff pride themselves on making those experiences special. Huge congratulations to everyone on the plant tours team – this award is testament to all of their hard work and dedication.”
MINI Plant Oxford is a member of VisitEngland’s Visitor Attraction Quality Scheme, which represents a wide range of tourism experiences across England, from museums and galleries, farm attractions, historic houses and gardens to churches, cathedrals and country parks.
In November the plant’s tour was recognised with a VisitEngland ‘Quality Rose Marque’ – a sign that the MINI Plant Oxford tour has been independently assessed and meets the high standards that visitors expect.
VisitEngland Director Andrew Stokes said of the accolades: “These attractions offer a warm welcome, unique storytelling, high quality food and drink and unparalleled customer service and rightly deserve these accolades. They provide visitors with amazing experiences and create reasons to travel the length and breadth of the country, increasing the economic benefits of tourism.”