Modo25 secures another six-figure sum in latest investment round

Richard Flint

Richard Flint Modo 25

Richard Flint

Digital Martech innovator, Modo25, has secured a fourth six-figure investment round for its award-winning BOSCO™ Connect solution. This time, the investment has come from three new investors with significant industry experience to support the continued global growth of Modo25 and BOSCO™.

Richard Flint former CEO of Sky Betting & Gaming is the first to invest in the Yorkshire-based tech scale-up business. Richard still sits on the wider Flutter board as a Non-Executive Director. Richard is now Chair of Butternutbox, the online subscription dog food business and an investor in a number of other tech businesses.

Mark White, President and COO of SEKO Logistics, was the second to invest and he has overseen the growth of SEKO to become a trusted retail logistics and supply chain partner. Mark’s knowledge and experience will be hugely helpful to Modo25 as they continue to sign up more global ecommerce businesses for the BOSCO™ Connect – Marketing Intelligence Platform.

Keith Hunt of Results International also invested and he has huge experience of overseeing multiple mergers and acquisitions globally. Over the last 20 years, his focus has been specifically around marketing agencies, SaaS MarTech and software businesses. His knowledge of how to scale up a global SaaS business will be vital for the next stage of the Modo25 journey.

Modo25 is behind the martech platform, BOSCO™ Connect, the machine learning platform that helps retailers and businesses to increase the returns from their digital marketing and measures the success of their organic and paid media channels when compared to competitors.

This is the fourth such investment that the company has received in the past twelve months. It allows Modo25 to grow its ambitious local recruitment drive, which has already brought 40 new digital jobs into Yorkshire.

Following the investment, new UK (Leeds Based) posts are currently available, including Digital Marketing, Data science and Customer Service roles. Modo 25 is also interested in hearing from experienced US Internet Retailing executives, who are keen to play a role in a growing global enterprise.

On the social front, the investment announcement supports Modo25’s other core objective – to raise funds for charity. All the latest investors share Readman’s passion for cycling and charity fundraising for the 1moreChild orphanage in Jinja, Uganda.

Reflecting on his investment, one of the new investors: Richard Flint had this to say, “Modo25’s CEO John Readman is emerging as a global champion for Yorkshire Business in the online performance marketing and analytics world.

“To be frank, I am impressed by his outstanding vision, creativity and determination to succeed. The business model he is deploying here is proving to be a winner and the ‘Software as a Service’ solutions Modo25 provide through BOSCO™ Connect delivers real and impactful benefits for online retailers across the globe.

“I can speak for the other investors when I say that we are looking forward to helping out on the board and watching the Modo25 team deliver further on both their commercial and fundraising potential.”

Modo25’s CEO, John Readman, welcomed Richard’s comments, adding, “We’re thrilled that Richard, Keith and Mark have invested into the Modo25 vision. Thanks to their investment, we can expand our ambitious on-going recruitment drive which has already brought over 40 new jobs to Leeds and the surrounding areas.”

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