Mondelēz International and Chelsea Football Club Announce New Global Partnership

Mondelēz International, owner of Cadbury, has today announced a global partnership between Cadbury and Chelsea Football Club.

Cadbury will also be offering Chelsea fans unique access to their club throughout the duration of the relationship through a series of activities that fans can look out for over the coming months and seasons.

More unusually, the partnership will have a particular focus on connecting with and helping entrepreneurs and small businesses through support of Chelsea’s Edge of the Box Club, across the 20/21 season and beyond. This programme in football circles helps small businesses, start-ups and entrepreneurs kick start their ventures by providing much needed skills training, knowledge and connections.

Cadbury will initially share its expertise through three bespoke webinars where business owners will be able to learn about brand marketing, sales and strategy insights and analytics providing a strong foundation in key disciplines crucial to the success of their ventures, particularly against the challenging backdrop of a pandemic.

Guy Laurence, Chelsea FC CEO said: “At Chelsea we pride ourselves on partnering with some of the world’s leading companies and are therefore delighted to be announcing our new partnership with Cadbury. We look forward to working closely with Cadbury as they seek to reward and engage our global fanbase, whilst also giving back to the local community through their support of The Chelsea Foundation’s initiatives.”

Samantha Greenwood, Global Brand Director at Cadbury added: “Start-ups and entrepreneurs are critical to the economic recovery of the country. By partnering with Chelsea F.C. who have such a long standing platform to support small and emerging businesses we are thrilled to be able to use our privileged position to help developing businesses.”