Morrisons experience ‘strong’ sales in spite of rising ingredients costs

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Morrisons has announced ‘strong sales over the festive period

Morrisons has experienced ‘strong’ sales in the festive period with group like-for-like sales of 3.7% for the six weeks to 7 January, comprising retail of 2.8% and wholesale of 0.9%.

For the ten weeks to 7 January, group like-for-like sales excluding fuel were up 2.8%, comprising contributions from retail of 2.1% and wholesale of 0.7%.

David Potts, Chief Executive, said: “More and more customers found more things they wanted to buy at competitive prices at Morrisons this Christmas. The hard work and friendliness of our colleagues continues to be key in delivering our strengthening performance, and I would like to thank them for everything they do for our customers.

“Our plans to become a broader and stronger business are progressing well, with another period of positive like-for-like sales and the start of the rolling programme to supply McColl’s.”

The supermarket’s sales success came in spite of rising ingredients costs affecting the company.

A statement from the company said: “We again worked hard to improve the shopping trip and serve customers better. More and more customers are coming to Morrisons, with like-for-like transactions up 2.3% year-on-year. Sales of our best premium range were up 25%, with this year’s much broader offer proving very popular with customers.

“ sales grew over 10%. More customers were able to access through new store pick areas, especially in the north east of England. Store pick will continue to grow as we further expand the service into more new areas.”

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