Motoreasy acquires Motokiki Tyre comparison site
UK-based motoring association, MotorEasy, has completed the acquisition of Motokiki – an independent tyre comparison website.
Duncan McClure Fisher, MotorEasy founder and CEO said: “The tyre industry has been slow to adapt to ‘buy today, deliver tomorrow’ consumer expectations, instead of relying on more traditional marketing methods. This out-dated approach is partly due to tyre purchasing’s many variables and jargon, including sizing and performance characteristics. Motokiki pulls data from a number of sources and companies to provide the best results in seconds.”
Motokiki’s data shows that tyres sold online are the fastest-growing component, expected to account for 20% of all sales in 2020 (up from 13% in 2016). In the UK alone the market is estimated to be worth £3bn. The newly announced UK ban on internal combustion engine vehicle sales from 2035 also places a renewed focus on tyre technology and choice: high levels of instantly available torque and increased electric vehicle (EV) weight puts tyres under increased strain and can accelerate wear by up to 30%.
The acquisition of Motokiki is the latest announcement from MotorEasy, which is celebrating a year of growth. The association has recently launched a new Parts Only Warranty, GAP Insurance and a range of finance options to help members find the best car deals and protect their investment.