How much would you pay for an extra week’s holiday allowance?

Leisure & Tourism | Reports | Surveys

Holiday written on beach

We all imagine what we would buy if we had an infinite amount of money.

But when it comes to avoiding the jobs we really hate, or spending more time doing the things we love, how much cash would we be willing to pay?

Research by short term loan provider Wonga has revealed how much Brits would be willing to spend to avoid tedious tasks like deep cleaning their entire home or to enjoy a lie-in or stress-free commute.

Of those happy to spend any money, adding another week to their annual leave allowance was the treat they were willing to splash the most cash on – £107.12 on average.

With the weather this year being a complete wash-out, it is not surprising respondents would be willing to spend £103.93 on average in return for a whole month of glorious sunshine.

The average amount of money Brits were willing to spend on each of the following was:

  • An extra week’s holiday allowance at work: £107.12
  • A whole month of nice weather: £103.93
  • Someone to deep clean your entire home: £82.25
  • A personal shopper to buy all your Christmas presents: £71.49
  • Someone to sort out and manage your bills (but not pay for them): £67.64
  • Someone to cook Christmas dinner for you: £65.15
  • A week of stress-free commuting: £54.50
  • Someone to do the washing up every night for a week: £51.99
  • An extra hour in bed: £49.53
  • Someone to cook you Sunday morning breakfast in bed: £41.27

Women said they would be willing to spend £90.24 for someone to give their house a deep clean, £11 more than men (£79.10).

Londoners put the biggest value on an extra hour in bed. They would pay a staggering £61.30 for a lie-in, more than eight times the £7.50 per hour national minimum wage.

Workers in the capital also put the biggest value on an extra week’s holiday allowance – the average Londoner would spend £132.42 to escape the rat race for an extra week, £25 more than the national average.

The tool’s results revealed that over-65s would spend £25.87 for the privilege of a cooked breakfast in bed on a Sunday, compared to 25-34 year olds, who would fork out almost double, spending on average £51.89.

James McMaster, Head of Marketing in the UK at Wonga, said: “It’s really informative to see how much the nation is willing to spend on tasks they would rather avoid, and which they see as more ‘valuable’ than others.”

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