Müller will invest £100m over the next three years to develop, manufacture and market a new generation of branded and private label yogurt and desserts products, made from milk produced by British farmers.
Müller aims to strengthen its leadership in areas of the market it is already strong, whilst introducing exciting new branded and private label products where it is currently absent.
The company also plans to further grow and innovate brands including category leader Müllerlight, Müller Corner and Müller Rice, and aims to broaden their usage occasions and availability.
To accommodate its plans, capacity and capabilities at its three sites in Shropshire will be further upgraded, including doubling the size of the Telford facility by 2020.
Müller will also increase its marketing spend by almost 25% over the next three years, ensuring that its growing portfolio of branded products benefit from sustained and focused support in line with the company’s ambitions.
Bergen Merey, Managing Director of Müller Yogurt & Desserts comments: “This unprecedented level of investment will ensure that we can offer an increasing portfolio of great yogurt and desserts products made in Britain with milk from British farmers, which meet the needs of our customers.
“Müller’s approach in the UK within the yogurt and desserts and milk and ingredients sectors, is to grow our capabilities so that we can reduce the UK’s dependence on imported dairy products, and build a vibrant future for the British dairy industry.”