Mushroom-based food brand aims to reduce global meat production with latest crowdfund campaign

Food & Drink | Funding | Growth | North East

Hooba FoodsHooba Foods, based in Darlington, are looking to raise £250,000 through CrowdCube to reduce global meat production – with the ultimate aim to be stocked on supermarket shelves across the UK.

The firm, which creates a meat-free range of foods uniquely manufactured using the stems of mushrooms, currently supply the retail, manufacturing and foodservice markets.

Hooba Foods has also announced sales revenues have grown by 286% in the financial year to date.

According to the WWF, global meat production is the driving force behind wide-scale biodiversity loss. They recommend a reduction in the amount of meat in our diets and this message is already resonating with 44% of Brits committed to or willing to reduce the amount of meat in their diets, according to a YouGov report.

John Shepherd, co-founder of Hooba Foods, said: “The meat-free food industry is going from strength to strength in the UK and recent stats show that 44% of people in the UK have expressed an interest in eating less meat, without becoming vegetarian.

“By supporting our Crowdcube campaign you can help spread the Hooba message and help to look after our planet and our nation’s health.

“Hooba is not just about great taste. We’re on a mission to help reduce global meat production and at the same time improve the health of the nation by producing tasty food, without the meat.

“With the world’s population increasing and concerns over environmentally sound and sustainable sources of protein, Hooba provides a great and ecologically friendly alternative to meat which still has the great taste and texture.”

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