As the leader of a company, you are there to set an example, to lead and inspire a team individuals to achieve a series of business goals. But how do these business leaders go about their daily routine?
Business Leader spoke to Bob Andrews – CEO of Benenden Health, about his working day.
WHAT TIME DO YOU USUALLY WAKE UP?
I usually wake up around 5.30AM – I live in Skipton with my wife, three children and a fair menagerie of animals so there isn’t usually time for a lie in, even on weekends!
WHAT DO YOU TYPICALLY HAVE FOR BREAKFAST?
Working at Benenden Health has definitely improved my eating habits.
My breakfast usually consists of overnight oats with seeds and berries, which provides great fibre content and an abundance of vitamins and minerals to get me through the day.
WHAT IS THE REST OF YOUR MORNING ROUTINE BEFORE YOU START WORK?
My first job of the day is to check on my sheep. I have a flock of 20 ewes. The key activity at present is ensuring their condition ready to receive the Tup (Ram or male sheep) in November!
WHAT IS THE FIRST THING YOU DO AT THE START OF YOUR WORKING DAY?
Once I have arrived at the Benenden Health office, I check on my agenda and catch up with the team to find out how they are doing and what’s happening in the business. This fits in nicely with listening to calls from our members and hearing their feedback so I can keep close to the real Benenden Health member experience.
HOW DO YOU PRIORITISE YOUR DAY’S WORK?
My priorities are assessed by the urgency and value of each project. Creating a list of priorities and keeping an ordered calendar is key for me to keep organised and on top of my workload. I find that you can save yourself a lot of trouble later on by keeping track.
I also like to get feedback from our members – we take pride in tackling any issues and ensuring our standards are kept high. Our Benenden Health members will always come first for the business.
DO YOU PLAN MEETINGS OR ARE THEY A WASTE OF TIME?
My days are generally filled with meetings and engagement sessions and personally I think they’re crucial to ensure our clients are satisfied and that everyone’s voice can be heard, regardless of their position.
The key issue is to ensure clear meeting agenda’s and make sure the right people are in attendance and timings are kept on track.
I also have regular communication sessions and skip levels to hear from our non-managerial employees. Our skip level meetings consist of honest conversation around the campaigns we are working on and the feedback we are receiving from our members. As a number of our non-managerial employees are those who speak directly to our members, the value in their opinion on where and what to focus on next is unparalleled.
DO YOU HAVE A WORKING LUNCH OR IS IT GOOD TO TAKE A BREAK?
This would depend on the day itself – I think it’s important to take a break and move away from your desk once in a while.
However, we are currently working on some incredibly exciting projects at Benenden Health, all that makes me proud of who we are and what we stand for, in particular, the brand proposition work that is being done to build on our great TV campaigns, supported with innovative product development that is designed to shorten the response time between member and medical professional.
When you have exciting projects on the go that you can sink your teeth into, sometimes these can take priority over lunch!
WHEN DOES YOUR WORKING DAY FINISH?
This very much depends on what’s happening as there are definite peaks and troughs in the work cycle… but usually I head for home between 5 and 6PM. I find that having a good work and social life balance is very important for our health and wellbeing.
It is inevitable, however, that on the occasional evening I’ll need to stay an hour or so later to ensure all tasks are completed to my satisfaction.
The work we are doing is no doubt more important than ever so we have to adapt and be flexible to achieve our goals. We are living in strange and changing times where the broader healthcare sector is facing challenges borne of difficulties and funding shortages in the NHS, coupled with conflicting priorities in parts of the health service that would be better working together, so as long as we can grow and achieve our goals without sacrificing our personal lives, exact timings aren’t something I live by to the letter.
HOW DO YOU PREPARE FOR THE NEXT DAY’S WORK?
I review and consider the events of the day in the evening and take a few minutes to draw up an outline for the next.
I do think that the most important way of preparing for the next day is with a good night’s sleep. It can easily be overlooked – especially with today’s hectic work schedules and busy lifestyles, but getting the recommended amount is vital to maintaining your health and wellbeing.
WHAT’S YOUR FAVOURITE PIECE OF TECHNOLOGY?
My smartwatch – it allows me to track and assess my health when needed. It’s great when going for a run.
HOW DO YOU SWITCH OFF?
After witnessing all the amazing work done by my Benenden Health team, there’s no doubt that getting home at night to my family is my favourite part of the day. I live in the most beautiful of counties, so feeding the sheep in the evening provides much needed fresh air and a wonderful landscape.
BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
One of the best pieces of advice I’ve received is a very simple one: “You get out what you put in”.
Benenden Health has a passionate purpose that ‘together we will improve the nation’s health’. This goal can only be achieved if we work together and contribute positively to our own and other people’s lives.
We encourage people to be personally accountable for their own wellbeing but this does not mean you have to achieve this alone. If you put in a commitment to yourself, you’ll find the support of others is highly likely to help you get to where you want to be, and that is our ultimate goal at Benenden Health.