My Working Day – Doran Binder – Owner of Crag Spring Water

As the leader of a company, you are there to set an example, to lead and inspire a team of individuals to achieve a series of business goals. But how do these business leaders go about their daily routine? Business Leader spoke to Doran Binder, Owner of Crag Spring Water, about his working day.

What time do you wake up?
I wake up at 7 am every day without fail.

What do you typically have for breakfast?
I follow a gluten-free, vegetarian, organic lifestyle – so my breakfast reflects those choices. My perfect breakfast is mixed finely chopped salad with olives and smoked cheese on toast. I have this most days, in fact, pretty much every day.

What is the rest of your morning routine?
I drink 250ml water before I get out of bed. Followed by one coffee before 9 am – I never drink any coffee at all after 9 am. I start work at 7.30 am and make sure that I drink at least 1.5L more water before lunchtime.

A typical morning will consist of overseeing the water orders and deliveries for the day so I will start off by briefing the staff accordingly. I’m still very hands-on too, if we have lots of orders going out that day then I’ll be there with the team processing and filling bottles until noon and beyond.

What is the first thing you do at the start of your working day?
I greet everyone as they show up for work and I thank mother nature for my amazing life. In theory, I know what I am doing the day before, but it’s usually disrupted by fire-fighting.

That could be a new, last-minute order, which we will always endeavour to fulfil, a water tasting session, reacting to something on TikTok as I’m very active on this channel and feel it’s an essential tool to grow my business or something I need to jump on to do with the production or delivery process. Most of the time my plans usually go out of the window.

How do you prioritise your day’s work?
My work is usually cyclical on a weekly basis and most things are repeated from the previous week so, in theory, it should be easy to prioritise. However, as I mentioned, firefighting often takes over the day.  It’s because we’re still a relatively new business. As we grow and more parts of the process become automated, then I hope that my daily tasks will become easier to prioritise.

That should free up my time to focus more on growing the business rather than the day-to-day. For example, we’re just in the process of launching a new website that will automate more of the order and payment processes, taking a lot of administration off the hands of me and my staff.

Do you plan meetings or are they a waste of time?
If I am organising the meeting, then it’ll be standing only and very quick. I am not a sit down with a brew and a biscuit and a natter about Eastenders type of person.

In previous jobs, I felt that I would sometimes be called to a meeting for a meeting’s sake. We’re all better off and much more productive if we stick to the point, say what we need to say and get on with the task at hand. Although I have a job where I’m active and sociable so I’m very lucky in that respect. No need for gossip by the water cooler!

Do you have a working lunch or do you take a break?
I try to have lunch with the staff at noon as it’s nice to catch up and have a chat, although it’s not always achievable.

When does your working day finish?
Never! I honestly believe that you get out what you put in and running your own business means there is no switch off especially when you live on site. My business is my life and my passion. I usually don’t want my day to end.

How do you prepare for the next day’s work?
I drink plenty of water to help with cognitive function, sleep well, keep fit and try to be prepared for the next. Currently, my days never pan out as I expect anyway so there’s not much point in too much planning, I love the problem solving and uncertainty of what’s coming next.

What’s your favourite piece of technology?
TikTok. It’s amazing!

How do you switch off?
I find it very difficult to switch off, which is why I have not had a holiday for six years. Having said that, family time with my six kids and wife do the job just perfectly.

I’m also based in the most beautiful surroundings at the foot of Shuttingsloe Hill near Wildboarclough. If ever I need a break or some headspace, I simply head up the hill and sit and take in the view. It really is a spectacular setting. A very special place.

What is the best piece of advice you’ve ever received?
On a work front? Find, your passion in life and you will never work a day in your life. I have followed this and it’s 100% true. I love my life.

And from a lifestyle point of view then, of course, my advice is to drink more water. But the best advice I’ve had on my journey is to make sure any water brand you pick up is clearly labelled on the front as Spring, Mineral or Natural – this means it is regulated by Trading Standards and must adhere to certain requirements. Those that don’t feature those words could literally be filtered tap water.

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