My Working Day – Ian Hills – Founder of Purple Pilchard

My Working Day

As the leader of a company, you are there to set an example, to lead and inspire a team of individuals to achieve a series of business goals. But, how do these business leaders go about their daily routine?

Business Leader spoke to Ian Hills – Founder of Purple Pilchard – about his working day.

What Time Do You Usually Wake Up?

Always wake up early around 6am and enjoy 30mins ‘quiet time’ before the rest of the family wakes up. I like to have a quick trawl of online papers plus an all-important peek at any rumours surrounding Spurs.

What Do You Typically Have for Breakfast?

Please don’t judge me but a filter coffee, a banana and a bowl of Shreddies. As someone who deems himself pretty knowledgeable about food Shreddies is a shameful admission. When I was young I was very envious of all my friends eating Shreddies when I was only allowed Weetabix or Cornflakes. I vowed then that when I could afford them I’d have them.

What’s The Rest of Morning Routine Before You Start Work?

A quick play with the hound (Scruffy the Cockerpoo) a little walk in the garden and a daily list. Once I get going I’m off but I won’t lie I do ‘fluff around’ a bit before I get motoring. I’m very much a morning person – so if I get going by 8am I know it will be a good day.

First Thing You Do At Start Of Work Day?

Set myself a few easy tasks that I can merrily cross through, convincing myself that the day has got off to a cracking start – then I address the chewier stuff.

How Do You Prioritize Your Work?

I have a number of retained & ad hoc clients.  My first task is to check through the needs of the retained clients before moving to urgent ad-hoc tasks.  I also try and build in a little Pilchard promotion time (various social media channels: LinkedIn, Twitter) and prospect trawl every day but that doesn’t always go to plan.

I live in a world (I support cash-strapped start-ups) where the line between a great and bad month is notoriously thin so have to remember that even when things are seemingly going well I need to take positive moves to keep things nudging forward.

Do You Plan Meetings or Keep them Fluid?

I usually have the first 15-20 mins planned at which point things go fluid – too rigid means you miss out on all-important gems, but I am a chatty soul so need to work hard to keep my enthusiasm in check.

Working Lunch or Take A Break?

At the moment I have a Purition shake at lunchtime with Jane my wife whose currently working from home at lockdown – losing a little weight/love milkshakes. As a rule, I try and avoid kitchen until lunchtime as I’m a terrible forager. Also, I walk the dog to clear my head.  I also book in occasional lunch breaks: personal trainer, golf lesson to make days more interesting – despite being out of the corporate world for 15 years I struggle to break 9-5 mindset.

When Does Your Working Day End?

About 5:30 although I spend 15 minutes planning loose framework for the next day.

Fav Piece of Tech?

Not an outrageously techy soul – tad obsessed with Shazam which I’ll use anywhere and everywhere I hear a top tune.

How Do You Switch Off?

Golf, tennis, walks with Jane and the dog, and watching my boys play competitive sport.

Best Piece of Advice You’ve Received? 

Believe in yourself – if you don’t why should anyone else?

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