My Working Day – Neena Vaswani – Strategy Director at Prodigy Snacks

As the leader of a company, you are there to set an example, to lead and inspire a team of individuals to achieve a series of business goals. But how do these business leaders go about their daily routine? Business Leader spoke to Neena Vaswani – Strategy Director at Prodigy Snacks, about her working day.

What time do you wake up?

I wake up between 6:30am and 7am.

What do you have for breakfast?

Sometimes a juice, sometimes a lassi, sometimes a masala omlette….I like a frittata too, and also avocado on toast with some chilli.

What is your mantra for your working day?

Do Epic S**T – I have the post-it on my door.

As a business leader, is it hard to separate your business and personal life?

Almost impossible.

What advice would you give to aspiring female entrepreneurs?

I would say follow your heart, trust your instincts, and always have the end in mind. Be kind and firm. Read Jim Collins and Bill Lazier’s Be 2.0. There will be heartache and failures and days where you’ll consider giving up but the sun always rises and there is always a road map through, there are always solutions, and making hard decisions will be part of those solutions. Be brave and live your dreams.

Who is your business idol? Why?

Brene Brown – because running a company is also about the journey, the why, and the how. She does the ‘how’ like no other. To work so that what we are doing in this moment has value, is authentic – that is really exciting for me.

What motivates you?

Living purposefully. Making an impact, creating a legacy, and doing the things that excite me.

How do you persevere through challenging times?

I work with my husband. We go through them together. Sometimes I sink into a very dark hole – but usually once I’ve knocked around at the bottom I look up and climb back out. Then I make road maps, I visualise, I believe, I have faith and I kick ass.

What are the biggest challenges you’ve faced as a female entrepreneur?

My own inner critic is my biggest challenge.

What is the best piece of advice you have received?

Power pose before any important meeting, conversation or outcome you want to make happen. It’s a concept I learned from Amy Cuddy’s book Presence.

Are you hopeful about the future of female entrepreneurship in the UK? Why?

Female entrepreneurs are growing and flourishing. I’m almost always hopeful about the future however as we listen to ourselves, trust ourselves, own our own space we will flourish even more. I have two girls and I see the next generation having a type of confidence and innate sureness that I am not sure we had in our generation. I feel this will have a huge impact on the future.