My Working Day – Paul Rostand – Founder of Great British Biscotti

As the leader of a company, you are there to set an example, to lead and inspire a team of individuals to achieve a series of business goals.  But, how do these business leaders go about their daily routine?

Business Leader spoke to Paul Rostand – Founder of Great British Biscotti about his working day.

What time do you usually wake up?

Normally around 5:30am.

What do you typically have for breakfast?

Muesli and cod roe or herrings on toast.

What’s the rest of your morning routine before you start work?

I go for a quick stroll with the dog before work and sometimes I even go for a swim in the sea to really wake me up!

First thing you do at the start of the workday?

I immediately check in with the team at the bakery to make sure everything is running smoothly.

How do you prioritise your work?

The first thing I always do is to go through all my emails and prioritise those from our customers – they are the lifeblood of the business and so they take priority. Then it’s a question of prioritising the deadlines I have that day – including sales growth, investment needs and new staff bakery kits.

Do you plan meetings or are they a waste of time?

I think there is a time for both. We have three board meetings per year which are fixed but the remainder of meetings, particularly operational, are fluid as its more a question of necessity at the time. It’s important to stay on point and not let them drag on.

When does your working day finish?

I usually leave the bakery at around 6-6.30pm.

How do you prepare for your next day’s work?

If I have fixed meetings, I will always run through those and prep for them usually a couple of days in advance. Make sure that I have everything I need and plan what the desired outcomes I’d like, etc. If there are no fixed meetings, then the day is driven by key objectives and long terms planning for the business.

What’s your favourite piece of technology?


How do you switch off?

I’m a passionate sailor and the minute I step foot on a boat flicks the switch. This is followed closely by walking the coastal path which we are doing in stages down to Cornwall! Not sure what happens when we get there, I suppose we’ll just keep going!

Best piece of advice you’ve ever received?

You’ll only get out of life what you put in!