My Working Day – Rafael Rozenson – Founder of Vieve

As the leader of a company, you are there to set an example and to lead and inspire a team of individuals to achieve a series of business goals. But how do these business leaders go about their daily routine? We spoke to Rafael Rozenson, Founder of Vieve, about his working day.

What time do you usually wake up?

I’ve never been a morning person. As much as I see the value of getting up at 5 am like a lot of high-level CEOs, I generally get up at 7:30 am.

What do you typically have for breakfast?

I don’t! I do intermittent fasting, so I only eat between 12-8 every day. Generally, my first meal of the day would be a protein smoothie with fresh fruit, oats and peanut butter.

What is the rest of your morning routine?

In the mornings before I get into my work day, I always start by catching up on the news and what is going on in the world and the business world especially. I tend to read The Guardian, FT and some of the relevant trade publications for my industry. I then generally do 10 minutes of meditation via HeadSpace, before I tackle the most pressing emails in my inbox.

And, of course, the most important part of my routine, COFFEE! I have generally three to four cups in the morning to kick start my day as a ritual.

What is the first thing you do at the start of your working day?

I generally start off by tackling my inbox and trying to clear out the most pressing emails. I also look at our stock levels and cash in the bank – being in stock and not running out of money are probably the two biggest challenges of running a fast-growing food & drink business. Then I check our sales on Amazon and our website. And, of course, check all our various social media channels to respond to any customer queries or comments.

How do you prioritise your day’s work?

I used to use the Best Self journal where I prioritise my work based on the quarter’s objectives and schedule almost every hour of the day to ensure we are meeting our priorities as a business. I found that a bit too cumbersome, so now I generally have different days devoted to different functions: for example, Tuesday is sales day, Wednesday is for marketing, Friday is admin, etc.

I can’t say that I have a particular system but after doing this for four years, my mind just kind of intuitively knows what my priorities are.

Do you plan meetings or are they a waste of time?

My calendar is not actually very meeting heavy as we don’t have employees and most of our primary customers are online. I only schedule meetings if really necessary, but I am a firm believer in the ‘could have been an email’ philosophy when it comes to meetings.

Do you have a working lunch or is it good to take a break?

Definitely breaks! I sit at home mostly all day, so I’ll get up and go for lunch somewhere as well as go to the gym during the day to break things up.

When does your working day finish?

It varies but if I don’t have evening plans, I usually finish around eight. But I do take a couple of hours off during the day to go for lunch and to the gym.

How do you prepare for the next day’s work?

Again, I used to use the Best Self journal and plan out the next day in the evening before. Now, I just let the business sort of dictate what my priorities should be when I start the day. As an entrepreneur, you always get thrown into a million different directions and unexpected things always pop up, so it is almost impossible to plan.

What’s your favourite piece of technology?

I do really love the Headspace App – it’s really brilliant that something so spiritual could be made so simple via technology. If I can do it, anyone can!

How do you switch off?

I generally have most evenings to myself, so I either go out with friends or just watch TV. I also really love cooking, so love spending hours just cooking a meal.

What’s the best piece of advice you’ve ever received?

Do what you love and the money will follow. My marketing professor told me that in Uni and it has stuck with me. But I really love this idea of just believing in the process and having faith that someday you will be rewarded for it.