My Working Day – Sam Cutler – Founder of Petite ‘n Pretty
Story by
March 7, 2022
As the leader of a company, you are there to set an example, to lead and inspire a team of individuals to achieve a series of business goals. But how do these business leaders go about their daily routine? Business Leader spoke to Sam Cutler – Founder of Petite ‘n Pretty, about her working day.
What time do you wake up?
I wake up around 6:30 am to start my day! I make our beds, pack lunches, and help my kids get ready for school.
What do you have for breakfast?
I usually have a smoothie or sometimes just an almond milk latte. Simple is best for me!
What is your mantra for your working day?
I do not really have a specific mantra that I think of each day, but I always go into each day with a positive attitude and smile.
As a business leader, is it hard to separate your business and personal life?
Yes, this can be hard sometimes. I used to always put work first, and in the last few years, I have made more time to balance my personal life and work. I always try and go to my son’s sports games and pick up my kids from school at least once a week.
What advice would you give to aspiring female entrepreneurs?
I have learned that you should not be afraid to take risks. I used to be intimidated or scared to do things, and then I realised without risk there is no reward. I also realised that everyone is human, and there is no reason to be nervous around successful people.
Who is your business idol? Why?
One of my business idols is Jamie Kern Lima, the founder of It Cosmetics. She often discusses how she was turned down time after time with her brand and she kept on pushing. I find this very much an inspiration because it can feel defeating where someone says ‘no’. But, believing in yourself and your brand’s mission is what keeps you going.
What motivates you?
I am generally motivated every day but the amazing customers who love Petite n Pretty keep me going. We have a huge and loyal fan base. It is really something special to give someone a safe, fun, and age-appropriate first experience in makeup and skincare and be a part of that beauty journey.
How do you persevere through challenging times?
I know that I am not alone in building my company. I have an incredible team of women I work with, and their support and dedication are unparalleled.
What are the biggest challenges you’ve faced as a female entrepreneur?
I believe the biggest challenge as a female entrepreneur is balancing home life with work. Often times a lot of responsibility falls on the ‘mum’ and it is all about prioritising what is most important and when.
What is the best piece of advice you have received?
One of my mentors once told me it is never going to be perfect, but as long as it is 90 percent there, go forward with it. I honestly use this lesson often, as it could take years to perfect something, and especially in beauty, you have to be aligned with trends, or you are too late.
Are you hopeful about the future of female entrepreneurship? Why?
Yes, I see so many young women starting companies, leading companies, and having senior roles. It is incredible to see how things have evolved. I also feel with newer work from home flexibility, this gives young mothers more opportunities.
