My Working Day – Tash Grossman – CEO of Slip

As the leader of a company, you are there to set an example, to lead and inspire a team of individuals to achieve a series of business goals. But how do these business leaders go about their daily routine? Business Leader spoke to Tash Grossman, CEO of Slip, about her working day.

What time do you wake up?

Typically, I wake up at 7 am, but if I’m going to a gym class in the morning, I wake up earlier. I always try to be at my desk working by 8 am.

What do you have for breakfast?

Porridge or yoghurt and berries. I never used to be a breakfast person but since starting Slip, I need the morning fuel!

What is your mantra for your working day?

‘Do more of what makes you happy’ – I even have it framed in my office and live by this mantra.

As a business leader, is it hard to separate your business and personal life?

As a founder, it can sometimes feel impossible to separate your business and personal life. When you’re passionate about your business and its purpose, it becomes an integral part of your personal life. However, I am extremely fulfilled and motivated to build my company, which makes working enjoyable. The business has also seeped into the conversations I have with friends and family in my personal life. Naturally, my loved ones are supportive and interested to hear about the company and I love sharing our growth with them.

What advice would you give to aspiring female entrepreneurs?

Build a support network of mentors and advisors in your field. Seek out the people who have ‘been there and done that’ – their advice will be invaluable to your growth, both professionally and personally.

Who is your business idol? Why?

Whitney Wolfe Herd – not only is she the world’s youngest self-made billionaire, but she created a tech product focused on female empowerment in an industry that has typically been unkind to women. Following tension with her previous employer, she demonstrated that resilience and ambition mean anything is possible.

What motivates you?

I am definitely motivated by success, but unlike some entrepreneurs, I don’t associate success with money and wealth. From a very early age, my parents have drilled into me that money doesn’t necessarily equate to happiness. Instead, the tranquil feeling that comes from security and independence makes you ‘rich’. For me, the definition of success is achieving respect, recognition and exceeding my expectations.

How do you persevere through challenging times?

During challenging times at work, I document how I’m feeling in a diary. It helps to give me perspective of the bigger picture and acknowledge that although things seem challenging at the time, it’s a minor blip in our journey. It also reminds me of all I have achieved in such a short time and motivates me to continue building the company.

What are the biggest challenges you’ve faced as a female entrepreneur?

Many female founders would say fundraising, as raising capital is significantly harder for women – the statistics on investment for female businesses speak for themselves. However, a challenge that all founders face is rejection and learning to use it to their advantage. During the Founder Institute accelerator programme, which I participated in, they used the expression ‘no one will tell you your baby is ugly.’

This means that your friends and family will always be supportive of you, and praise any idea you have, which can make you discount any negative feedback others mention. When people have told me that my ‘baby’ is ‘ugly’, I’ve learnt to not take it personally but to spin negative feedback into positive learning experiences. It’s been a huge challenge, but something I have learnt to use as an advantage.

What is the best piece of advice you have received?

It is a common expression first said by American politician and motivational speaker Les Brown: ‘Shoot for the moon. Even if you miss, you will land among the stars.’ I create high expectations for myself, dreaming big, working hard to achieve the unknown and often impossible, knowing if I fail, good things will still come as a result.

Are you hopeful about the future of female entrepreneurship in the UK? Why?

I’m really hopeful! The 2022 Rose Review found that the growth of new female-led businesses is increasing by a third each year, significantly among those aged 16 to 25. In addition to this, female entrepreneurs secured a record number of exits in Europe last year. There is so much more awareness among investors and the wider community on female funding and I believe change is going to come.