My Working Day – Victoria Prew – Founder & CEO, HURR

As the leader of a company, you are there to set an example, to lead and inspire a team of individuals to achieve a series of business goals. But how do these business leaders go about their daily routine? Business Leader spoke to Victoria Prew – Founder & CEO of HURR, about her working day.

What time do you wake up?
7.15 am.

What do you have for breakfast?

An XL latte on the go.

What is your mantra for your working day?

Only worry about the things you can control.

As a business leader, is it hard to separate your business and personal life?

I’ve worked hard to establish healthier boundaries – I turn off Slack notifications in the evening and schedule in specific focus time with no external meetings. I also regularly complete the “Offline 48 Challenge”, where I’ll try not to use any screens over the weekend.

What advice would you give to aspiring female entrepreneurs?

There’s one quote I try to live by and I think it’s important for all young founders to remember: “Consistency is harder when no one is clapping for you. You must clap for yourself during those times, you must always be your biggest fan.”

Who is your business idol? Why?

Michelle Kennedy who founded Peanut – the business is super smart and connects women who are at a similar stage in life – from fertility, pregnancy and motherhood through to menopause. Her vision for the brand shines through and she’s a total inspiration.

What motivates you?

Transforming my vision into a reality and solving complex problems.

How do you persevere through challenging times?

Resilience and perspective are crucial characteristics of any successful founder. I also think if we can make it through COVID, what else can the world throw at us?!

What are the biggest challenges you’ve faced as a female entrepreneur?

Raising Venture Capital funding for HURR has been a significant task! Women-led startups received just 2.3% of VC funding in 2020, and that’s a problem not just for female founders, but for the UK economy as a whole. Many investors view female-founded companies as “impact investments,” versus an opportunity to back the next unicorn business – there’s progress being made but it’s not quick enough.

What is the best piece of advice you have received?

Focus on your strengths and amplify them. Surround yourself with the right team and step out of your comfort zone every day.

Are you hopeful about the future of female entrepreneurship in the UK? Why?

There’s going to be huge economic potential for Gen Z entrepreneurs. For the first time in history, there will be multiple women who have rung the IPO opening bell (most recently Bumble’s Whitney Wolfe Herd – the youngest ever female CEO to take a company public), so younger generations should have more examples to see it’s possible to succeed, and that entrepreneurship is a viable career for women.