My Working Day – Will Fugard – CEO of Gusto Drinks

As the leader of a company, you are there to set an example, to lead and inspire a team of individuals to achieve a series of business goals. But how do these business leaders go about their daily routine? Business Leader spoke to Will Fugard – CEO of Gusto Drinks, about his working day.

What time do you usually wake up?  


What do you typically have for breakfast?  

I don’t eat breakfast – I like to fast until 1pm. However if I am feeling low on energy, I will grab one of our new Super DC immunity boosting drinks. They are vitamin-packed and contain a number of health benefits and great for those on the go.

What is the rest of your morning routine?  

I’ve become a real fan of swimming in cold lakes so my ideal start will be an 8-10K run in the woods and a cold swim.  It keeps me energised and without wanting to tempt fate – it’s a solid way of boosting your immune system and remaining bug free.

What is the first thing you do at the start of your working day?

Check social channels – as a brand we are heavily invested in digital, it has been a huge force for good in growing our reach, getting out message out there and introducing what we do to potential customers.

How do you prioritise your day’s work? 

I’m an old-fashioned list writer. A good start is my anxiety list, clear the stuff that’s making you anxious and the day takes on a gentler colour.

Do you plan meetings or are they a waste of time?

We try and get together virtually or in the flesh once a week.  We’re a small well-connected team, good communication between co-workers is essential.  Meetings for the sake of meetings are a horror that chews away at productive time – I’ve worked in a few companies that functioned in a permanent state of one meeting after another. Team members hide behind them and use them to kick decisions down the road. Gusto has a small and highly skilled team, if we need to talk it’s a phone call or a zoom.

Do you have a working lunch or is it good to take a break?

Working lunch, possibly news on in the background. For me there is a productive window between 6am and 2pm.  As with most things in life you need to find the rhythm that suits you.

When does your working day finish? 

It’s flexible, I may have to pick up kids at 3.30 so I’ll work later into the evening.  Our company ethos is one of flexibility to allow staff members to juggle the precarious mix of kids, home and work.  We work more in a task-based fashion – getting your task completed is more important than a strict 9-5. In all honesty I don’t think any business owners ever really finish their working day – long after the laptop is shut the interior monologue continues…

How do you prepare for the next day’s work?

The best preparation for the next day is getting a good night’s sleep, so much of our physical and mental wellbeing is contingent on reasonable and regular rest. If I can hit 7 hours a day in bed, I’m in a good place. I suspect my average is nearer 6 hours.

What’s your favourite piece of technology?  

It would have to be my MacBook Pro.  They are beautifully intuitive, I’m a solid Mac fan and remain in awe of a small device I can run my business from anywhere…

How do you switch off? 

In an era before my 3 small children, it would have been casting a fly from a riverbank into a gently meandering chalk stream.  Time stands still in the pursuit of trout. I’m happy now with walking Lenny the cocker spaniel, talking to my chickens or attempting to grow vegetables.

What’s the best piece of advice you’ve ever received?

Question everything.  A huge mistake is to become too entrenched in one’s own beliefs. You have to ask yourself continually ‘why do I think this way?’, sometimes opinions and the direction they lead one in lose their value and relevance, they drift out of date – firmly held beliefs need to be continually questioned.  In the land of the blind the one-eyed man is king….

The Gusto Organic range is available from Sainsbury’s, Abel & Cole, Ocado, Holland & Barrett and premium independent retailers across the UK.