National pharmacy chain launches Well Digital

Chris Ellett, Director of Transformation at Well

Chris Ellett, Director of Transformation at Well

Well, the UK’s largest independent pharmacy business, has launched a brand new start-up team, ‘Well Digital’, as part of the programme of change to establish the national pharmacy chain as industry leaders.

Based at the company headquarters in Manchester city centre, the team’s vision is to bring pharmacy into the digital era and pioneer new digital healthcare businesses.  The initial focus will be on creating new services to appeal to their diverse customer base, and developing innovative tools to enhance operations.

Chris Ellett, Director of Transformation at Well, said: “In 2017, we live our lives online and our expectations as consumers have radically changed thanks to disruptive services like Amazon, Uber and Airbnb.  However, the pharmacy sector is lagging when it comes to digitisation and the patient experience hasn’t dramatically changed since the Internet and mobile technology became commonplace.

“Part of my role is to modernise our business to meet and exceed the standards our customers have come to expect in other areas of their lives.  We’ve recently made a significant investment in technology to improve efficiency for our pharmacy teams, and now we need an industry-leading digital operation to support this”.

Well Digital have created a dedicated blog and Twitter account to document their transformation journey in a transparent and interactive way, encouraging two-way communication with colleagues and customers.  The company are actively recruiting to expand the digital team through these channels.