Natural pet food brand recertifies as a B Corp
Premium natural pet food brand Lily’s Kitchen recently achieved its third recertification as a B Corporation. This follows the announcements of Gausto and Business West, who recently became B Corp Certified.
B Corp’s rigorous testing re-occurs every three years and accreditation is only awarded to companies meeting the highest standards for social and environmental performance, public transparency and legal accountability.
Achieving B Corp certification is tough, but there are lots of benefits for businesses interesting in becoming B Corp Certified.
The first pet food brand in the world to certify in 2015, Lily’s Kitchen has consistently evidenced their commitment to making sure their business is a force for good over the last six years.
The Business Impact Assessment, which is a component of the certification process, requires a minimum of 80 points to earn the coveted recognition from B Labs. Lily’s Kitchen was able to increase its score from 91.1 to 92.3 this year.
The achievement is another key milestone in Lily’s Kitchen’s journey to helping protect the planet for future generations. The company’s constant aim to tread more lightly on the planet is recognised in Lily’s Kitchen’s dedication to make all of its packaging fully recyclable by 2025.
Samantha Crossley, Marketing Director at Lily’s Kitchen commented, “We are extremely proud that Lily’s Kitchen has not just recertified as a B Corp, but has managed to recertify at a higher level than our last accreditation. It’s a true testament to how hard the team at Lily’s has worked to honour our commitment to pets, people and planet.”
“It’s such an honour to be part of the B Corp community, and demonstrates that businesses don’t have to choose between commercial success and making a positive impact on the world around them. You can be successful, and operate with purpose,” Samantha added.