Naurt announces hyper-precise location tracking software

Jack Maddalena

Geo-location startup, Naurt, recently announced a new hyper-precise location tracking software. Following a year of beta testing with a pilot group of high-profile local and international businesses and governments, Naurt has now made its first-of-its-kind software accessible to businesses around the globe.

Naurt’s software does not replace Global Navigation Satellite System (GNSS) technology – what most people think of as GPS or SatNav. Instead, it simply integrates seamlessly with it and improves location accuracy. Where businesses might currently be able to pinpoint a location to within around 20 metres, integrating Naurt could improve accuracy to within centimetres.

Jack Maddalena, Co-founder and CEO of Naurt commented: “Naurt is making geo-location ultra-precise. Standard satellite location services are no longer fit for purpose and are costing businesses and people time, money and safety. We have created the world’s first platform that is able to improve on this without the need for extra hardware. The work we are doing will be transformational for people and businesses around the world”.

“Put simply, your on-demand food delivery service cannot accurately estimate when your pizza will arrive or guarantee that it will be hot when it does. The restaurant cannot tell how far away your driver is or whether to wait before firing up the oven. That means your driver will wait longer when they arrive at the restaurant and fit in less deliveries that evening as a result.

“Once your pizza is en route, you can only track its progress through vague updates like “on it’s way”, “around the corner” or “nearby” leaving you hanging out the window or loitering by the door waiting for them to get your location wrong – just like last time. But all that is about to change.”

Naurt’s mission is to unlock innovation by providing an essential enabler without which rapid progress in sectors that rely on GNSS would simply not be possible. The startup hopes to allow for breakthroughs in emerging technologies and industries such as self-driving cars, automated construction, drone deliveries, last mile logistics, micro-mobility and more.

Jack Maddalena said: “Naurt’s innovation enables a diverse sphere of enterprises to improve their solutions, unlock opportunities and break into new markets. We have seen the impact of our work with our customers who, through intelligent location data, are identifying revenues in ways once thought impossible.

“Here at Naurt, we can imagine a future where there is a new technological revolution based on location hyper-precision and we believe strongly that Naurt is the company to make this happen.”

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