New global start-up generator debuts in London

Growth | International | South East | Start-up

Start-up business ideas

After successful programs in Singapore and Stockholm, global startup generator and early-stage VC Antler today debuts in Amsterdam, London and Sydney.

Antler says it is different to traditional startup accelerators which focus on established early-stage companies because it builds companies from the ground up, starting with one ambitious individual.

Founded by Magnus Grimeland, co-founder of Zalora, the Rocket Internet VC backed e-commerce platform, Antler removes the barriers which normally prevent the world’s most brilliant and determined people from starting their own business.

Antler says it looks for people with a clear “spike” (a specific skill), strong inner drive and grit.

Many come from tech companies like Google, Spotify, Uber and Klarna and have on average 10 years’ work experience.

Antler pushes them out of their comfort zones by paying them a nominal grant so they can quit their job and focus on building their startup – essentially paying them to build their own million dollar company.

Founders are coached throughout their entrepreneurial journey by a panel of 150+ advisors – many meeting with participants on a weekly basis.

Antler’s Advisors are all considered global business royalty, including Andreas Ehn, Spotify’s first CTO, Lawrence Summers, former US Secretary of the Treasury for President Clinton; and Dominic Barton, Global Managing Partner Emeritus of McKinsey & Company.

The program itself consists of two phases over five months.

Magnus Grimeland, CEO and founder of Antler, comments: “Antler exists to enable extraordinary people to tackle the world’s biggest problems through innovation and entrepreneurship. Many never make this leap and are instead stuck in unproductive jobs.

“We want to change that and help individuals transform great ideas into great companies that have a positive impact on the world around us. Our program methodology and the top calibre of our advisors gives our founders a massive advantage over other startups in the tech sector.”

All open locations (London, Amsterdam, Sydney, Stockholm and Singapore) are now accepting applications via


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