New MD at Butcombe to help firm extend its UK reach

Jayson Perfect

Jayson Perfect

Butcombe Brewery has appointed Jayson Perfect as Managing Director of its pubs division.

The role will see Jayson working alongside Geraint Williams, who is MD of the Company’s brewery and sales functions.

He will support the growth expected by the business following its recent secondary buyout backed by Caledonia Investments.

Jayson brings a wealth of experience not only from his previous role as Tenanted Trade Director at Bridport-based Palmers Brewery, but also from his time spent at Fullers in London.

Mark Crowther, Chief Executive of Liberation Group, which owns Butcombe Brewery, comments: “Jayson’s appointment comes at an important time for the Group.

“We have made no secret of our aspirations to extend our reach in the UK, building on the incredibly successful model we have established in the Channel Islands.

“As an already highly successful regional brewer, our West Country pubs are central to our plans by providing the best beers, food and service, and Jayson will lead our strategy in that respect.”

Jayson takes up his new role in early February 2017.