New models help to drive Bentley sales increase in 2019

Manufacturing | North West | Transport & Distribution

Bentley Motors saw its sales rise by 5% in 2019 as a raft of exciting new models helped entice a growing number of customers around the world. With total sales of 11,006 cars, this was the seventh consecutive year that the luxury British marque has sold over 10,000 units.

The Americas was Bentley’s number one region during the company’s centenary year, with Europe and the UK also posting strong increases.

Key to the company’s ongoing success was the introduction of several exciting new models, combined with greater global availability of other popular models, in particular the Continental GT W12 and Bentayga V8. Demand for the Continental GT was increased by the introduction of a high-performance V8 engine for both Coupe and Convertible versions.

The pioneering, go-anywhere Bentayga was also in strong demand, setting a sales record, with new Speed, Design Series and Hybrid models adding to the luxury SUV’s appeal. The Hybrid is the world’s first true luxury electrified vehicle and Bentley’s first, too. Three limited edition models were also produced by Bentley’s bespoke division, Mulliner – all quickly sold out.

The world’s finest Grand Tourer, the Bentley Continental GT was the marque’s best-selling model in 2019, with sales up by 54% compared to the previous year. Sales of the Bentayga increased, too, by 18$t.

Adrian Hallmark, Chairman and CEO of Bentley Motors, said: “2019 was an extraordinary year for Bentley for many reasons.

“Our sales performance reached over 11,000 customer deliveries for the fourth time in our 100 year history, plus it represents the seventh consecutive year above 10,000 retail sales. This result was driven by strong demand in all regions, the successful launch of the Continental GT Convertible, plus the launch of five major derivatives and limited edition models during the year.

“It’s remarkable that this achievement was largely without any sales of the Flying Spur which historically has contributed 20% of our annual sales. This result secures Bentley’s return to profitability, demonstrates the successful implementation of our turnaround, and sends a clear signal for the potential of Bentley for 2020 and into our next century.”

Bentley ended the year with 238 retailers in 68 markets, a record high.

The Americas region delivered 2,913 cars, an increase of 30% on the corresponding figure for 2018. Placing the region as Bentley’s number one market, this strong performance was boosted by record sales of the new Continental GT luxury Grand Tourer.

Europe closed the year with the delivery of 2,670 cars, against a figure of 2,536 in 2018, an increase of 5% that also accounted for 24% of global deliveries.

Bentley’s home market in the UK continued its consistent strong performance, recording sales of 1,492 cars. This represented an increase of 10%t over the previous year.

Bentley delivered 852 cars to the Middle East in 2019, against a total of 974 the previous year. The market in China suffered due to a lack of availability of cars, with the new Continental GT only arriving in December, however, reached 1,940 cars sold.

Japan and Korea delivered a total of 651 cars, against a total of 654 in 2018.

Finally, the Asia Pacific region delivered 488 cars, slightly down on the 520 sold in 2018.

As Bentley enters its second century, and following the recent launch of the new Flying Spur, 2020 is set to be another exciting year for the brand and customers alike. Deliveries of the new Flying Spur, the ultimate luxury four-door Grand Touring sedan, are set to commence in early part of the year.

Market 2019 2018
Americas 2,913 2,235
Europe 2,670 2,536
China 1,940 2,219
United Kingdom 1,492 1,356
Middle East 852 974
Japan and Korea 651 654
Asia Pacific 488 520
Total 11,006 10,494

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