New raft of measures introduced to prepare high streets and resorts for summer

Economy & Politics | Leisure & Tourism | Retail | South East


Measures to support a safe and successful reopening of high streets and seaside resorts ahead of the summer were announced over the weekend by Communities Secretary Robert Jenrick.

As the nation looks forward to life beginning to return to normal, with people making plans for domestic holidays, Jenrick announced a comprehensive package of support to help kickstart local economies and businesses and give people reassurance they can shop and socialise safely.

A new £56m Welcome Back Fund will help councils boost tourism, improve green spaces and provide more outdoor seating areas, markets and food stall pop-ups – giving people more safer options to reunite with friends and relatives.

Part of this funding will be allocated specifically to support coastal areas, with funding going to all coastal resorts across England to safely welcome holiday makers in the coming months.

The funding can also be used by councils to run publicity campaigns and prepare to hold events like street markets and festivals to support local businesses. The funding will also be used to install signage and floor markings to encourage social distancing and safety, and improve high streets and town centres by planting flowers or removing graffiti.

Jenrick said: “As we move to the next stage on the roadmap out of lockdown we are all looking forward to being reunited with friends and family outdoors and making a safe and happy return to our favourite shops, cafes, pubs and restaurants.

“Our Welcome Back Fund gives every city, town and high street support to prepare for a great summer. This funding will help councils and businesses to welcome shoppers, diners and tourists back safely.

“As soon as the roadmap allows, we need to get behind our local businesses and enjoy all that this country has to offer and that we’ve been missing so much.

“I’m allowing every pub in the country to erect a marquee in their garden for the whole summer as a one-off power to support our locals.”

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