Leeds-based Digital Marketing Agency, Parallax, has recently launched a new website for Yorkshire’s Leeds Bradford Airport.
The new website and brand refresh are intended to grow passenger numbers and meet the digital demands of the aviation industry.
This is the first time Parallax Agency has worked with Leeds Bradford Airport. The new website delivers destination and flight information as well as a range of guides for passengers.
Director of Parallax, Dario Grandich, said: “We created a new website to offer travelling passengers a brilliant user experience and showcase Leeds Bradford Airport as a great airport to fly from. Our aim was to make the new website incredibly fast and easy to use, adding inspirational content to encourage Yorkshire residents to fly from LBA”.
Faye Oakey, E-commerce Manager at Leeds Bradford Airport, said: “We are delighted to launch our new website which is dedicated to offering a first-class user experience. The online experience for our customers is transformed with key improvements to the site speed, usability and access to helpful information as well as inspiring design and content to reflect our brand.
“With an overall aim to create an airport that Yorkshire can be proud of, we want our website to attract passengers to use our airport that serves our great region and the surrounding area. We are now embarking on development to our booking experience making it easier to pre-book parking, lounges and fast track, so our customers can get their trips off to a great start.”
Parallax is now starting on phase 2 of the project, which will focus on improving the e-commerce performance.