Newable Podcast Episode 1: American Culture Decoded – The Nuances of Successful US Business Relationships

Events | Export | International | National | Sponsored
Newable Avitus’ Business Development Director Morgan Pierstorff will host America Made Easy.
Newable Avitus’ Business Development Director Morgan Pierstorff will host America Made Easy.

Transatlantic Joint Venture Newable Avitus has released episode 1 of its first podcast, titled ‘American Culture Decoded – The Nuances of Successful US Business Relationships‘.

The America Made Easy podcast helps SMEs tackle the complexity of setting up and growing their business in the American market.

In season one, host Morgan Pierstorff, Business Development Director for Newable Avitus’ America Made Easy programme, will be exploring the operational elements of scaling your business in the American market speaking with experts from across the Newable Avitus network and beyond about best practices for international firms.

The pervasiveness of American culture globally leads many enterprising businesses to think they have a good grasp of what makes the US tick. However, American business culture isn’t quite as seen on TV nor is it easy to grasp from a holiday across the states.

International firms would be wise to approach the US as they would entering into any other new market considering what cultural differences might dictate changes in strategy or even their business model. Americans consume, travel and engage differently. Product and service localisation is just as important for UK firms in the US as it is in China.

In episode 1 of the America Made Easy Podcast, Newable break down the complexity of how Americans conduct business and what that means for foreign investors with cross-cultural communications expert Allyson Stewart-Allen, Founder and CEO of International Marketing Partners who has advised hundreds of international firms on the cultural considerations that must drive new market expansion.

Firms that fail to tailor their approach to these cultural nuances will fail in the market and there is certainly no shortage of firms, both large and small, that have. To avoid common pitfalls and ultimately save valuable time and money, this week’s episode will highlight what aspects of US business culture are often at odds with the UK and how SMEs can overcome these challenges to ensure a successful expansion in the short and long term.


The 10-part America Made Easy podcast series will be available on Apple, Google, Spotify and Stitcher. Find out more information – or subscribe to ensure you never miss an episode – by clicking here.

For more information on the Newable America Made Easy Podcast, click here.

Did you enjoy reading this content?  To get more great content like this subscribe to our magazine

Reader's Comments

Comments related to the current article

Join the conversation

1 Comment

Leave a comment

Your email address will not be published. Required fields are marked *